Lexus launches December to Remember Sale Campaign. Credit: Lexus.
Every automaker has an end of year event, but for me, when the December to Remember
ads start, I know Christmas canít be far behind.
This yearís messaging is designed to provide an uplifting look back at whatís been an unprecedented year. It centers around joyful driveway moments at home. Of course, youíll see the iconic red bow, familiar melody and time-honored December to Remember tagline.
"Driveway Moments" salutes the roles that driveways have played throughout the year. They have become safe places to celebrate milestones, holidays and accomplishments. They have also become canvases for heartwarming chalk art messages to inspire neighbors and passersby.
"As a brand that keeps people at the center of everything we do, Lexus is looking back at this year and focusing on the extraordinary ways we connected," said Lisa Materazzo, vice president of Lexus marketing. "In the midst of so much change, ultimately the one thing that's remained true is people's desire to celebrate together."
The first spot, "Birthday," captures the joy of a grandfather's driveway birthday celebration. His grandkids hold up signs, smile and wave from the backseat as they stop in front of their grandparents' house. At the holidays, the spot showcases a Lexus contactless delivery and a moment of surprise as two young boys run out onto the driveway to see their family's new Lexus IS
, topped with the iconic red bow.
Another spot, "Graduation," focuses on a teenager's driveway high school graduation party. She waves joyfully from her driveway with her parents as her friends drive by in a parade. Her friend blows her kisses and waves a homemade sign. As the holidays approach, a dad arrives home and greets his daughter with a warm embrace on the driveway.
The "Driveway Moments" broadcast spots are airing on cable, primetime, late night and sports programming, including NFLģ, college football and English Premier League. Lexus is partnering with Rokuģ through an exclusive Access Pass Sponsorship, rewarding streamers with a promo code to use towards their next movie rental via FandangoNOW. The integrated campaign also includes Advanced TV, Sirius XMģ Radio and digital. You can also see the spots here
The Lexus December Sales Event offers incentives through January 4, 2021. To contact a CarProUSA Certified Lexus dealer in your area visit www.carprousa.com