9 Common Car Dealer Myths And Which Ones Are Actually True
Jerry Reynolds | October 1, 2020
Photo Credit: wavebreakmedia/Shutterstock.com
A Car Pro Show listener was curious if the end of the month was really the best time to buy a vehicle or if it was just hype created by the car dealers and automakers. I have talked many times about dealers hitting their forecast and quotas from the factory. Many times hitting their factory sales numbers makes them big money and they push hard at month end.
When I was in the business, that last car to hit your bonus could mean tens of thousands of dollars, and just getting close doesnít count. Dealers open their gates every single day to sell cars, but they do push harder at the end of any given month.
Iíll address the listenerís question along with some other common car dealers myths found on the Internet, and answer the most common ones.
The end of the month is the best time to buy.
Yes, this is true. Dealers, managers, and salespeople push harder the final week of any month. Everyone in the car business has a goal to reach and the end of the month is crunch time.
Financing is cheaper outside the dealership.
Not always the case, dealers have a lot of sources for financing, and often they have lenders competing for the best rate for you. Itís a good idea to know what you can get on your own, but often the dealer can offer a rate as low as 0%.
Donít tell the dealer you have a trade until the end.
Usually, this just slows the process. You donít want the dealer playing games with you, donít play games with them. Your trade-in is worth the same no matter when you reveal it.
Dealers never lose money on a new vehicle.
They wish! Many dealers take deep losses on vehicles often. It might be on a demo, a vehicle that has been in stock too long, or a designated loss-leader, but it happens way more than you think, especially in a competitive environment.
If I know what the dealer paid for the vehicle, I can get a better deal.
There is some truth in this one. It is easier to negotiate from dealer invoice up than it is from MSRP down. Offering the dealer a decent profit can get you a fair deal much quicker and with less hassle. Starting at dealer invoice and going down will end in total frustration for the buyer. All businesses deserve to make a profit, even car dealers. What a dealer pays for a car is not important. All that really matters is that you get the best possible deal.
Going through the Internet Manager is always cheaper.
Internet Managers are salespeople who can type. Most of the time, their job is to get you into the showroom to go through the normal process of purchasing.
Paying cash always saves money.
Not true. Many times it can actually cause you to pay more. There are extra incentives often for financing with a captive lender like Ford Credit or Toyota Financial. You can often take $1000 or more off the sales price.
Buy on a rainy day.
Seriously? Dealers need to sell cars every day, the weather makes no difference whatsoever unless weíre talking hurricanes, hail, or gale-force winds.
Dealers need to move the old models out when the new models start to arrive.
This is absolutely true. Dealers make it a mission to move out old inventory. There is a saying in the business, ďcars are not like wine, they donít get better with ageĒ. The dealers know the longer they have a car in inventory, the less profit it makes or the bigger the loss. Also, there are often factory-to-dealer hidden incentives that they can use to make the deals better.
There are a lot of ďexpertsĒ out there who give you advice on car buying, unfortunately, a lot of that information is false, or often outdated. If you use such advice, it can make car buying unnecessarily difficult and can even cause you to pay too much for your next car.
[Editor's note: This article has been republished since its original posting date.]
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Glad to be a new member, referred by an old member. I've done some serious shopping in the last week, and I've experienced a small town dealer showing the invoice price to me only to be later severely undercut by a large DFW conglomerate. I am glad to now have all of the Car Pro research and wisdom to assist with the process.
February 21, 2018 @ 9:25am
Paul, welcome! Good to have you in the family. Let me know if I can assist you or if you are not sure about something.
Jerry Reynolds, President
Car Pro Radio Network
December 5, 2017 @ 5:24pm
Very helpful article! I am preparing a move from car-less NYC to the Metroplex so I am soaking up all the advice.
December 6, 2017 @ 10:58am
Thank you Joyce, always let me know if I can help you. - Jerry